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Public Relations or Media Relations Manager Job Interview Questions

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Below are some job interview questions for the Public Relations or Media Relations Manager position. The job interview questions you see below, were developed with techniques we used as corporate HR professionals.

Public Relations Manager Job Interview Questions

Why should we hire you?

How has your previous experience and education prepared you for the position of PR Manager with our company?

Why do you want to work for our company?

What areas of opportunity do see in PR for our company?

Tell me about a time when you had to overcome a challenge with an individual or group when developing and executing a PR program to increase awareness and preference for a product and service. What did you do?

What was the most difficult situation you have been in when responding to media and public inquiries. What made it difficult? How did you handle it?

Describe a time when you created a press releases, bylined articles, case studies or other communications that was misunderstood by the audience.  What did you do about this?  What did you learn?

Give me an example of when a co-worker or manager disagreed with the media relations strategy or tactic that you recommended.  How did you handle this?

Depending on the company and department, the PR Manager may also be called:

  • communications officer
  • communications specialist
  • fundraising consultant
  • information officer
  • literary agent
  • media co-ordinator
  • media relations officer
  • museum educator
  • performers agent
  • press secretary
  • public affairs officer
  • public relations consultant
  • public relations officer
  • publicist
  • publicity agent

Review Your Resume

Interviewers ask questions based on your resume so remember to review your resume.  This is especially true if it’s been a while since you have looked at it.  This way you will not be caught off guard when you are asked about something in your work history that happened a few years ago.

Bring a Portfolio

It’s always a good idea to bring a portfolio of your work and credentials with you to a job interview. What better way to demonstrate the quality of your work than to show the hiring manager a work sample. So if you have a copy of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases make sure you bring them.

Also take a copy of your educational documents. A university degree or college diploma in public relations, communications, journalism, or a discipline related to a particular subject matter is usually required. Most PR jobs require an APR (Accredited in Public Relations) designation, (bachelors degrees, masters degrees, diplomas, etc)  so bring that with you to the interview with you and you will be well prepared for anything you may be asked.